Susans Small Business Blog: Canada

11 Tips for Trade Show Displays

Susan Ward — Mon, 28 Sep 2009 10:32:16 -0400

The quality of your trade show displays will make or break your trade show experiences. read more »

Halloween - A Really Sweet Business Opportunity

Susan Ward — Tue, 22 Sep 2009 09:34:48 -0400

If the end of October seems stranger and spookier than ever, there's a reason for it - Halloween is growing. The Great Pumpkin is not just looming over a few solitary pumpkin patches any more. read more »

Back-to-School Marketing Campaign Ideas

Susan Ward — Thu, 06 Aug 2009 14:35:37 -0400

Back-to-school is one of the biggest shopping seasons of the year so you don't want to miss out on it. read more »

22 Cheap Advertising Ideas

Susan Ward — Wed, 04 Feb 2009 09:12:13 -0500

Cheap advertising ideas are a steady request, both in the Small Business Canada Forum and in my inbox. So I've put together this list of cheap advertising ideas (a.k.a. read more »

How to Cut Down On Holiday Stress

Susan Ward — Fri, 20 Nov 2009 03:10:33 -0500

The holiday season is supposed to be full of comfort and joy, but for many, it's just plain full of stress. From gift shopping through gathering together all the trimmings for the traditional turkey dinner, there just seem to be dozens of extra things to do with no extra time to do them.
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Hooray, Jim Flaherty!

Susan Ward — Thu, 19 Nov 2009 12:29:09 -0500

Finance Minister Jim Flaherty's proposed Code of Conduct for the credit and debit card industry is a definite step in the right direction and a step that needed to be taken with Visa and Matercard about to enter the debit card competition. The Retail Council of Canada has said credit card proce
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Tips for Standing Out From the Competition

Susan Ward — Thu, 19 Nov 2009 03:32:30 -0500

The keyword this holiday retail season? Competitive. According to TELUS research*, small business owners have seen an increase in competitors as a result of the economic downturn and being able to differentiate your small business from the competition is more important than ever. The following
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Business Christmas Card Dos and Don'ts

Susan Ward — Wed, 18 Nov 2009 03:08:32 -0500

What type of Christmas cards should you send? What should you write inside the card? What's the proper way to address your business Christmas cards? Business Christmas Card Dos and Don'ts answers all these questions. And what's the deadline for having Christmas cards done and in the
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What's the Top Trait of an Entrepreneur?

Susan Ward — Tue, 17 Nov 2009 03:19:53 -0500

Lahle Wolfe's article Do You Have What it Takes to Become a Successful Woman Entrepreneur? (About.com Women in Business) got me thinking about entrepreneurship in general. I write about entrepreneurship from a research perspective in Thinking of Starting a Small Business? . Perseverance, in
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Cool Tool of the Week: Campaigner Holiday in a Bag

Susan Ward — Mon, 16 Nov 2009 08:31:36 -0500

Campaigner is an email marketing campaign management tool and right now they're running a great seasonal promotion called Campaigner Holiday in a Bag , a free package of "goodies" to make your hol read more »