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SSRN-In Search of Attention by Zhi Da, Joseph Engelberg, Pengjie Gao

Mahar | Wed, 11/18/2009 - 12:31pm |  Add a comment

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From the AFA program:SSRN-In Search of Attention by Zhi Da, Joseph Engelberg, Pengjie Gao: "Abstract: Turnover, extreme returns, news and advertising expense are indirect proxies of investor attention. In contrast, we propose a direct measure of investor demand for attention -- active attention --
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