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SiliconValleyWatcherFormer FT reporter Tom Foremski and team on the business and culture of innovation |
A Better Twist On Online Advertising: Buzzlogic Acquires Activeweave
Posted on 04/22/2008 04:49:38 | Link | Post Comment
Buzzlogic is an interesting company to watch. It tracks who is influential in the mediasphere, whcih can be a movable target. What is interesting is how Buzzlogic is trying to combine that with online advertising so that advertisers can target influential sites and the audience that they influence.
As part of that strategy, Buzzlogic has announced it has acquired Activeweave, which offers the browser companion application BlogRovR. (It fetches related stories while you browse.) The terms of the deal were not disclosed.
Here is more info:
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