Edmonton Home Builders Confidence Grows

Sara MacLennan Qualifications and Achievements Developed an Online Marketing strategy for a National Real Estate corporation. Professionally certified in eMarketing by the Canadian Marketing Association. Generated new revenue streams with outside-the-box thinking. Designed, implemented and promoted several proprietary applications. Developed E-Commerce strategy and platform for four companies. Managed development of ten web sites from conception to completion. Regularly presented programs and initiatives to groups of 15-500 professionals. Managed development of co-branded and white-labeled sites for two portals. Established relationships and negotiated terms with 40 software suppliers to provide e-commerce services. Motivated and coordinated efforts of production teams including programmers, game designers, and web and graphic designers. Managed online store for an international software company.

Work ExperienceColdwell Banker Canada: Director, Interactive Marketing (Formerly Manager, Technology and Communications)Oct. '01 - present

Excite Canada: E-Commerce Producer/Project Manager Sept. '00 - Oct. '01

Nikolai.com Inc.: Web Project ManagerApr. '00 - Sept. '00

AEC Info/Bricsnet: E-Commerce ManagerAug. '98 - Apr. '00 (Formerly, Content Development)

Education

 

University of Guelph, Guelph, Ontario B. Sc. Biology

Professional Training

Professional eMarketing Certificate, Canadian Marketing Association A 14-week course that presented the latest trends and best practices of e-marketing. Session topics included how to develop e-mail campaigns, address privacy concerns, use online marketing tools such as RSS feeds and blogs, and implement web site best practices.

Business Skills for Project Managers, The Schulich School of Business This course trains managers to align projects to their company's financial, strategic and marketing goals, via seminars and computerized project simulations. Graduates are able to manage projects beyond the triple constraints of time, budget and quality and lead projects according to market performance, shareholder value and strategic growth.

Advanced Flash, CTC Computer Training Centres Flash is used to create graphics, animation and interactivity, for a web site or CD-ROM. Flash animations can synchronize the animation of multiple graphic objects and sounds by using Timelines, Actions, Frames, Tweening and Layers.

Commanding Presence