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It's bad enough that his book The World is Flat positions him as some kind of visionary, when in fact it's nothing but a rehash of stuff that economists and futurists have been spouting for decades ("this is a phenomenon that I call, 'outsourcing'"). What's worse is that he takes his unearned credibility from this and uses it to platform loopy ideas for saving the world that are based on lies. Hank Payne from National Review Online:

Earlier this summer, Friedman embarrassed himself badly in Detroit by making the sweeping, ignorant assertion that no company is “more dangerous to America’s future” than struggling General Motors because its marketing of sport-utility vehicles (SUVs) perpetuates America’s “addiction to oil.” By contrast, Friedman’s May 31 column maintained GM’s arch-rival Toyota is rolling in green because it has gone Green with its innovative hybrid vehicles...

As...every auto analyst — knows, Toyota is making billions in the U.S. market precisely because it has adapted remarkably well to the American consumer’s taste for well-made SUVs. And for Toyota, margins on trucks exceed those on cars by some seven times.

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