Mr Murdoch, who is set to complete his turbulent $5bn (?2.5bn) takeover of Wall Street Journal publisher Dow Jones later this year, last night said he wanted to move the newspaper beyond its financial roots and target mainstream competitors such as the New York Times(...)The 76-year-old head of News Corporation also said he would like to increase the newspaper's coverage of cultural issues, in order to take advantage of the advertising opportunities available from the likes of movie studios. "I want to add major coverage of the arts, fashion and culture," he added. When asked whether he was aiming to kill the New York Times, Mr Murdoch replied simply: "That would be nice."