Yahoo! (YHOO) will spend $100 million marketing itself to Internet users over the next 15 months. That is odd because there probably is not a man, woman, or child who uses the Internet and hasn't heard of Yahoo!. Yahoo! claims to have almost 600 million users around the world. ... Read the full p ... Read more

FINTAG COMMENT Advertising. Well here is an interesting one. Someone I know runs one of the world's largest display companies (you know, road sign adverts, sides of buildings etc). He was telling me business was booming. Why? Well its cheap and cheerful and penetration is higher than TV where it's ... Read more

Social Media is a funny thing, you meet all kinds of people world wide. Sometimes it's a Social Media Tool you share, sometimes it's a marketing method you both are implementing and want to compare results, and sometimes because - no matter where in the wide world the other is based - you work in th ... Read more