More than one in five of all online ads are served on social networks. MySpace still leads the pack with 9.2% of all online ads, and Facebook is a close second with 8.2%. The 3.7% of online ads served on social networks is split among such sites as Tagged.com, MocoSpace.com, Hi5.com, Bebo ... Re ... Read more

The best advertising is the advertising that reaches your target market and moves them to action. So identifying your target market is the first step. How to Find and Sell to Your Target Market will show you how. Once you know who your target market is and know more about how to reach them, yo ... Read more

Barry Diller, who has been in the media industry as long as almost any man alive, said the online display advertising at his company, IACI (IACI), might be down as much as 50% this month. Disney (DIS) reported that its interactive business lost money in the final quarter of last year. ... Read t ... Read more

| Peter Klein | Last spring, Microsoft supported bills in the New York and Connecticut legislatures to impose strict regulations on businesses that gather personal information online for marketing purposes. The bills would hurt Microsoft, too, given that it also wants to sell advertisements based o ... Read more