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Millionaire Now! by Larry Nusbaum

This blog is based on the organizational principles found in my new book, "Millionaire Now! - A Financial Toolbox with Seven Steps to Wealth".

Prudential, Keller Williams Agents Get Top Ratings

Posted on 07/25/2008 19:46:49 | Link | Post Comment
J.D. Power and Associates reported that home sellers gave their highest ratings to the Prudential real estate chain, while the top ratings for home buyers went to Keller Williams. It was the consumer survey firm’s first report on national real estate chains.

Home sellers were asked to rate brokerages based on their agent, his or her marketing efforts, office and services. Buyers rated brokerages based on the agent and his or her office and services.

Those selling homes gave Prudential a score of 793 out of 1,000 points, according to the survey. Coldwell Banker and RE/MAX tied for a close second with scores of 792.

Buyers gave Keller Williams a score of 831 out of 1,000, according to the survey. Prudential was the second-highest rated chain among buyers, with a score of 820, followed by Coldwell Banker in third place, with a score of 816.

Sixty-eight percent of the buyers surveyed said they used the Internet to help them buy a home, while 61% of sellers used the Web.

The survey was based on responses from 3,205 consumers who bought or sold a home between April 2007 and June 2008, J.D. Powers reported. During that time, homes averaged six months on the market. In addition, the study found that:
  • On average, home buyers were shown approximately 13 homes before making a purchase.
  • Home sellers report that, on average, their home was shown approximately 11 times and approximately five open houses were conducted before the sale occurred.
  • Nearly one-half of respondents (46%) found their agent based on recommendations from family or friends. About 28% used the Internet, while 23% used an agent they had used previously and 11% used a printed real estate guide.
From DataQuick:
  1. Phoenix May 2008 Home Sales
  2. Las Vegas May 2008 Home Sales
  3. The rental vacancy rate in the U.S. is at 10.0%, essentially unchanged from last quarter. Here is the Census Bureau release.

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