The big three credit bureaus change very infrequently. Even a small product shift is a big deal for these mammoth companies. I was working at TransUnion during their big branding shift a few years ago. They went from this blue and white logo to this green and gray number. Very traumatic!

Experian is the latest credit bureau to go through a make-over. At the beginning of the month, they revealed a new logo and tag line featuring blue and red dots:

This replaces their old logo and tagline, I believe it was "Your global information solutions partner," and is believed to be a symbolic step as the company is now free of their GUS parent. According to their press release the new look "conveys Experian&39;s dynamic growth, global reach and position as the global leader in providing information services." The logo hasn&39;t yet changed on their flagship consumer site, FreeCreditReport.com.

The new logo uses a friendly, more modern font and replaces the red dash with a series of dots. I&39;m not sure exactly what the dots signify. Since they&39;re used by both the TransUnion and Experian logos, I&39;m guessing that designers feel that they represent points of data, targeting customers and maybe even the old computer punch cards the bureaus used to use.

Equifax, really the first bureau to take on a modern, web redesign,  now has the oldest of the credit bureau brands. I wonder if they&39;ll be the next to change.

What do you think of Experian&39;s new look?

Emily Davidson – Credit.com&39;s Communication Director and former TransUnion credit expert. Emily writes about credit reports, credit cards, loans and personal finance as the CreditBloggers.com moderator.