51% of College Humor.com has been reportedly sold for 20 million dollars. Just how big is College Humor? They sell ads to HBO, Comedy Central, they have their own clothing line, Busted Tees and there's a movie in the making with Paramount Pictures. That's what 6 million unique visits per month gets you, $20 mil for selling just half of the business and keeping operational control over it.

It's not like "College Humor" is that good of a domain, it was only registered first in December of 1999. They just created a site with good content, updated daily, got loyal bookmark traffic, and branded their site wonderfully. If you've got a unique idea and are willing to put the time and effort into the project, you might end up like the folks over at College Humor or You Tube.