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The Boston Real Estate Blog

I am an independent real estate broker, focused on the residential real estate market in downtown Boston.

Wait, What?

Posted on 05/01/2007 05:55:51 | Link | Post Comment

Apparently, it was a slow news day.

At least people will stop whispering, "Failure to launch?" under their breaths when I walk by.

From this weekend's Globe:

Brokers in Blogsville

It's Friday morning and John Keith of the Boston Real Estate Blog is sitting on a nice scoop: A rental agency in town has been caught using a professional mailing list to try to poach agents from its competitors.

That's a definite no-no, Keith explained in his post, titled "How to annoy just about everyone."

Over at condoDomain.com, another Boston-based real estate blog, Anthony Longo is writing about a warning issued by the Massachusetts Multiple Listing Service about using a new feature from website Zillow.com, which has emerged as an industry rival.

Who cares? You might be surprised how many people do.

As in other industries, the use of blogs has exploded in the real estate sector in the last two years &8212; as many as 750 according to an informal tally by Robert Melton, a real estate blogger in Pittsburgh.

The blogs combine elements of standard Web pages and the age-old practice of journal writing, and they're pulling back the curtains on an industry that many consumers don't know much about.

No mere fad, the blogs are also changing the dynamics that have dominated home buying and selling for generations. They've allowed some agents to break away from large brokerages and turned knowledge and media savvy, rather than personal connections, into the coin of the realm for ambitious brokers.

Read on: Brokers in Blogsville - By Paul F Roberts, The Boston Globe

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