Anthony Longo, founder of tech marketing firm condoDomain.com , not only wanted to focus his energies on the downtown Boston marketplace, but also wanted to work more closely with consumers of these luxury condominiums. In his concept comes design & style which he likes to add to all of his ventures, but most importantly he provided usability to a wide range of clients who may engage his firm at a traditional full service level or on a very new shared-model which involves cash back at the closing.

"We are not inventing anything new here. We are just leveraging the technology that has been developed by various entrepreneurs the past few years; taking these cost saving efficiencies the technology has created and passing these savings on to our clients."

ANTH | JAMES offers two levels of service to its buyers and sellers of Boston Real Estate, Full service and Split-Level. Full service brokerage is similar to what traditional brokerages are offering, however, ANTH | JAMES has tuned up and raised the bar in this area adding transparency and more online analytics. Split-Level services allow market or tech savvy buyers or sellers to engage ANTH | JAMES at 50% of the cost or receive 50% back at the closing table, similar to competitors like Redfin.com.

By offering split-level service options in addition to traditional buying and selling options, ANTH | JAMES allows clients to use tools and information on their user-friendly website, anthjames.com, to research, visit, and even make an offer all online. Once the client is ready to make an offer, ANTH | JAMES consultants take over the process. While working with a buyers agent is always free, when using this split-level service option, ANTH | JAMES offers a refund of 50% of their own commission to the buyer.

Similar split-level services are also available for the seller. Rather than taking the full commission, ANTH | JAMES will charge half of the more common 5% seller commission if the seller takes on certain responsibilities.