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The Boston Real Estate BlogI am an independent real estate broker, focused on the residential real estate market in downtown Boston. |
Godaddy Gonna Stay On The Sidelines, This Super Bowl?
It would be shocking, but apparently GoDaddy is considering the idea of not running an advertisement during 2008's Super Bowl.
I thought you'd all want to know about this, asap.
Founder Bob Parsons gives a rundown of the reasons they are reconsidering (I guess this isn't new news?):
Advertising during the Big Game is expensive.
Advertising during the Super Bowl is "super" expensive. Consider that a 30 second spot is $2.7 million. Then figure 2 or 3 spots, then add another few million or so to produce several commercials — we never seem to get the first couple approved — and then include the cost of concurrent promotions, the total cost will exceed 10 million dollars.
Yeah, I think I've heard about that.
More: The 2008 Super Bowl. Why Go Daddy might sit this one out. - Hot Points blog, Bob Parsons
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