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Susan Ward's blog

Entrepreneurship > Susans Small Business Blog: Canada

11 Tips for Trade Show Displays

| Mon, 09/28/2009 - 10:32am | customer engagement, drawing in customers, trade show exhibits, trade shows |  6 comments

The quality of your trade show displays will make or break your trade show experiences. Exhibitors new to trade shows tend to focus on the flashy; they want to create trade show displays that will draw crowds. But that's not the point. It's not the number of people your trade show displays draw that ... Read more

Entrepreneurship > Susans Small Business Blog: Canada

Halloween - A Really Sweet Business Opportunity

| Tue, 09/22/2009 - 9:34am | Halloween business opportunities, Halloween businesses, new business startups, trick-or-treat startups |  1 comment

If the end of October seems stranger and spookier than ever, there's a reason for it - Halloween is growing. The Great Pumpkin is not just looming over a few solitary pumpkin patches any more. If you're interested in starting a business or investing in one, you should look past the treat-or-treaters ... Read more

Entrepreneurship > Susans Small Business Blog: Canada

Back-to-School Marketing Campaign Ideas

| Thu, 08/06/2009 - 2:35pm | back-to-school marketing, marketing ideas, small business management, small business marketing |  9 comments

Back-to-school is one of the biggest shopping seasons of the year so you don't want to miss out on it. Even if you're not selling school supplies or clothing, there are lots of ways you can attract back-to-school shoppers to your products and services. Here are some back-to-school marketing ideas. ... Read more

Entrepreneurship > Susans Small Business Blog: Canada

22 Cheap Advertising Ideas

| Wed, 02/04/2009 - 10:12am | ad targeting, ads on the fly, cheap advertising, inexpensive advertising, small business advertising, target advertising |  4 comments

Cheap advertising ideas are a steady request, both in the Small Business Canada Forum and in my inbox. So I've put together this list of cheap advertising ideas (a.k.a. ways to promote your small business) that you may find useful for getting the word out about your small business. (Warning: adverti ... Read more

Entrepreneurship > Susans Small Business Blog: Canada

How to Cut Down On Holiday Stress

| Fri, 11/20/2009 - 4:10am |  Add a comment

The holiday season is supposed to be full of comfort and joy, but for many, it's just plain full of stress. From gift shopping through gathering together all the trimmings for the traditional turkey dinner, there just seem to be dozens of extra things to do with no extra time to do them. ... Read more

Entrepreneurship > Susans Small Business Blog: Canada

Hooray, Jim Flaherty!

| Thu, 11/19/2009 - 1:29pm |  Add a comment

Finance Minister Jim Flaherty's proposed Code of Conduct for the credit and debit card industry is a definite step in the right direction and a step that needed to be taken with Visa and Matercard about to enter the debit card competition. The Retail Council of Canada has said credit card proce ... Read more

Entrepreneurship > Susans Small Business Blog: Canada

Tips for Standing Out From the Competition

| Thu, 11/19/2009 - 4:32am |  Add a comment

The keyword this holiday retail season? Competitive. According to TELUS research*, small business owners have seen an increase in competitors as a result of the economic downturn and being able to differentiate your small business from the competition is more important than ever. The following ... Read more

Entrepreneurship > Susans Small Business Blog: Canada

Business Christmas Card Dos and Don'ts

| Wed, 11/18/2009 - 4:08am |  Add a comment

What type of Christmas cards should you send? What should you write inside the card? What's the proper way to address your business Christmas cards? Business Christmas Card Dos and Don'ts answers all these questions. And what's the deadline for having Christmas cards done and in the ... ... Read more

Entrepreneurship > Susans Small Business Blog: Canada

What's the Top Trait of an Entrepreneur?

| Tue, 11/17/2009 - 4:19am |  Add a comment

Lahle Wolfe's article Do You Have What it Takes to Become a Successful Woman Entrepreneur? (About.com Women in Business) got me thinking about entrepreneurship in general. I write about entrepreneurship from a research perspective in Thinking of Starting a Small Business? . Perseverance, in ... Read more

Entrepreneurship > Susans Small Business Blog: Canada

Cool Tool of the Week: Campaigner Holiday in a Bag

| Mon, 11/16/2009 - 9:31am |  2 comments

Campaigner is an email marketing campaign management tool and right now they're running a great seasonal promotion called Campaigner Holiday in a Bag , a free package of "goodies" to make your holiday season marketing more successful. The Bag includes three campaign ready email promotions with t ... Read more

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