Many buyers want to know if it's worth getting a condo inspected. Many of them even offer the reasons they shouldn't as they would like to save some money. What can they actually inspect? Many people assume the condo association... ... Read the full post ... Read more
Last chance to register for our free home buyers seminar for women. Come join us at The Royal Glenora Club on Wednesday night for an information session on buying a home, featuring expert female speakers. Find out how to avoid... ... Read the full post ... Read more
Here is our update on the Edmonton real estate market. (Previous week's numbers are in brackets). For the past 7 days: New listings: 580 (541, 477, 420) # Sales: 220 (264, 255, 231) Ratio: 38% (49%, 53%, 55%) # Price... ... Read the full post ... Read more
When working with sellers we frequently get asked about certain aspects of our home marketing plan that seem to be missing. The simple answer is - we market our listings, not ourselves. We believe that personal advertising is not part... ... Read the full post ... Read more
First Foundation Mortgages is hosting a home buying seminar for women only! The event takes place on March 17, 2010 and features female speakers (including Sara) experienced in mortgages, real estate, law and more to answer your questions about buying... ... Read the full post ... Read more
Here is our update on the Edmonton real estate market. (Previous week's numbers are in brackets). For the past 7 days: New listings: 541 (477, 420,417) # Sales: 264 (255, 231, 228) Ratio: 49% (53%, 55%, 55%) # Price changes:... ... Read the full post ... Read more
In real estate timing is extremely important. We constantly get asked when is the best time to buy or sell a home: "do you think now is the best time or should I wait a month or two or until... ... Read the full post ... Read more
The REALTORS® Association of Edmonton released their monthly report today calling the market stable. “While prices remained stable through February the increase in sales activity indicates that there is a demand for housing in the Edmonton area,” said Larry Westergard,... ... Read the ful ... Read more
In February Edmonton single family homes sold on average for $372k, up from $362k in January and $348k last February. Meanwhile condos did not fair so well, falling after two months of higher prices to $229k compared to $237k in... ... Read the full post ... Read more
Here is our update on the Edmonton real estate market. (Previous week's numbers are in brackets). For the past 7 days: New listings: 477 (420,417, 454) # Sales: 255 (231,228, 200) Ratio: 53% (55%,55%, 44%) # Price changes: 159 (152,136,... ... Read the full post ... Read more
Sara MacLennan Qualifications and Achievements
Developed an Online Marketing strategy for a National Real Estate corporation.
Professionally certified in eMarketing by the Canadian Marketing Association.
Generated new revenue streams with outside-the-box thinking.
Designed, implemented and promoted several proprietary applications.
Developed E-Commerce strategy and platform for four companies.
Managed development of ten web sites from conception to completion.
Regularly presented programs and initiatives to groups of 15-500 professionals.
Managed development of co-branded and white-labeled sites for two portals.
Established relationships and negotiated terms with 40 software suppliers to provide e-commerce services.
Motivated and coordinated efforts of production teams including programmers, game designers, and web and graphic designers.
Managed online store for an international software company.
Work ExperienceColdwell Banker Canada: Director, Interactive Marketing (Formerly Manager, Technology and Communications)Oct. '01 - present
University of Guelph, Guelph, Ontario B. Sc. Biology
Professional Training
Professional eMarketing Certificate, Canadian Marketing Association A 14-week course that presented the latest trends and best practices of e-marketing. Session topics included how to develop e-mail campaigns, address privacy concerns, use online marketing tools such as RSS feeds and blogs, and implement web site best practices.
Business Skills for Project Managers, The Schulich School of Business This course trains managers to align projects to their company's financial, strategic and marketing goals, via seminars and computerized project simulations. Graduates are able to manage projects beyond the triple constraints of time, budget and quality and lead projects according to market performance, shareholder value and strategic growth.
Advanced Flash, CTC Computer Training Centres Flash is used to create graphics, animation and interactivity, for a web site or CD-ROM. Flash animations can synchronize the animation of multiple graphic objects and sounds by using Timelines, Actions, Frames, Tweening and Layers.