For weeks now I'm trying to find time to write another book review, but other - more pressing - business tasks keep coming up (good ones though, don't take me wrong). But today Seth Godin made this task a littler easier by posting this: Can't top this Getting someone to s ... Read more

Saturday we had the pleasure of welcoming returning clients in our showroom - we, like every business no doubt, love returning clients - specially when you sell high value goods like wooden flooring. We installed a natural wooden floor for them 6 years ago - they were one of our first Woo ... Read more

Using Twitter-search (with RSS feed to my "blog" reader) I can follow, read and interact on questions/news about some software programs I use myself and of which I'm a big fan: Typepad, ScreenSteps and of course AWeber. So once a day I go to my reader and read all the relevant tweets. ... Read more

Email marketing has become a 'set-piece' for businesses small and large. Still many small businesses and trades think "it's not for our type of business/trade". Believe me - and others - they are wrong: email marketing benefits any type of business. If you belong to the group of 'doubters' an ... Read more

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a novelty IMHO, the way it is written is 'peculiar' - not your standard list or steps to take to become the object of the title. It's that gut-feeling so hard to describe Chris and Julien manage to explain with gre ... Read more

As business owner you frequently encounter fellow business people and no matter what the subject at hand is, in the end the conversation turns to comparing "notes". The costs of being in business If it is not the state of the economy, the effect or lack of effect of the big "rece ... Re ... Read more

Ever since Martin Malden (re)converted me back to use Twitter as part of our webmarketing strategy my personal Twitter account sees an almost daily increase of 'followers'. If I wanted I could have had a tremendous number of followers, but since I'm not into "the number game" I tend to che ... Read more

In March this year Christine B Whittemore (known to many as CB the Chief Simplifier ) "interviewed" me on how we as small retailer in the floorcovering business use (and profit) from the new modern web marketing tools and strategies. If you have been reading/following my blog you know how much w ... Read more

I've lost count of how often it is asked (anywhere: forums, twitter, off line) which blog platform a small business can best use. Plenty of choices out there: from paid for online software, self-hosted 'free' software, free and hosted by software creator, to small and rather unknown WYSIWYG software ... Read more

We like Dragons Den so much we even passed on the second half of the friendly between The Netherlands and England yesterday evening (which ended 2 all). BBC always seems to leave the best for last - not saying the best investment or idea, just the best "entertainment" or another "fir ... Read more