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advertising dollars shifting

Venture Capital > Paul Allen

MediaPost Publications U.S. Online Spend Might Not Equal UK’s, But It’s Getting There 10/01/2009

Paul Allen | Thu, 10/01/2009 - 12:39pm | ad revenues, advertising dollars shifting, American vs. Britain advertising, online spending |  Add a comment

In the UK, Internet ad spending just surpassed TV adverting, according to a report by the Internet Advertising Bureau and PricewaterhouseCoopers, as the Web now accounts for 23.5% of all ad money, while TV ad spend accounts for 21.9% of marketing budgets. via mediapost.com This same article st ... Read more